India’s internet ecosystem has no signs of slowing down. It’s estimated that by 2020, 650 million Indians will be connected to the internet, with 500 million of those users connecting via smartphones.
Today’s mobile-empowered consumers are putting the pressure on India’s telco firms to anticipate their needs and rethink their offerings. Here’s a snapshot of how consumers are shaping the future of mobile in India.
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1 Bain & Company — Unlocking Digital for Bharat Report, 2018
2 comScore Inc., “The Global Mobile Report,” Sept. 12, 2017.
3 TRAI Performance Indicator Report, March 2018
4 OpenSignal Global Index June 2018
5 Google India, Year in Search 2018
6 FICCI-EY Reimagining India’s M&E Sector, 2018
7 KPMG in India’s analysis with primary research by Nielsen on select eight Indian language internet users, April 2017.
8 BCG-Google Digital Consumer Spending 2018
10 KPMG-Google, Indian Languages — Redefining India’s Internet, 2017
13 Google Search Data, Jan.-Dec. 2017
*Top eight metros: Ahmedabad, Bangalore, Chennai, Delhi, Hyderabad, Kolkata, Mumbai, and Pune.
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