Insights. Ideas. Inspiration. Take your marketing further with Google. Think with Google. Feature of the week Knowledge is power: 3 ways marketers can better measure and maximise iOS App campaigns In a privacy-focussed world, marketers looking to better measure and maximise their iOS App campaigns can harness signals like first-party data and aggregated SKAN data, which fuel AI tools such as conversion modelling. Learn the three strategies to boost your campaign's measurement and performance. Feature of the week Knowledge is power: 3 ways marketers can better measure and maximise iOS App campaigns In a privacy-focussed world, marketers looking to better measure and maximise their iOS App campaigns can harness signals like first-party data and aggregated SKAN data, which fuel AI tools such as conversion modelling. Learn the three strategies to boost your campaign's measurement and performance. Consumer Insights India Report Report Think Sports: How brands can tap into India’s $130B sports market potential Southeast Asia Report Report e-Conomy SEA 2024: Unlock profitable growth and win online consumers with video commerce India Article Article Achieving omnichannel retail success: 3 strategies for driving store sales via online channels Asia, Australia & New Zealand Article Article 3 ways brands in APAC can use AI in marketing to ace the peak retail season Marketing Strategies & Innovations Southeast Asia Perspective Perspective The 3 secrets to video effectiveness in Southeast Asia today Interview Interview How well do you know Google Search? Article Article To unlock AI’s power, simplify your Search campaigns Southeast Asia Article Article How banks are using privacy-safe ways to gain customers: Optimising beyond sign-ups Asia, Australia & New Zealand Perspective Perspective A transformative era in APAC for AI in marketing Global Article Article Inside Google Marketing: How we’re using AI Article Article Cut through the AI noise with the 3 A’s Australia & New Zealand Case Study Case Study How 4 brands are maximising their potential on YouTube In-Depth Reading Building more inclusive marketing and diverse corporate cultures Perspectives, insights and resources for expanding diversity, equity and inclusion in our work and beyond. 23 Articles Insights on Asia Pacific Get advice for driving performance in the world's fastest growing internet market. 12 Collections Ready, set, play: Insights from the world of gaming Explore our gaming collection to get insights on the latest trends, opportunities and tips on building marketing strategies. 19 Articles The future of retail has arrived Stay on top of the latest retail trends and insights that are helping brands improve omnichannel customer experiences. 17 Articles Tools for marketers Insights Finder Go beyond demographics to find who matters most to your business. Google Trends Gauge consumer search behavior with real-time search trends. Market Finder Get data and insights to identify your next global markets. Rich Media Gallery Browse innovative creatives from top advertisers and agencies.
