Insights. Ideas. Inspiration. Take your marketing further with Google. Think with Google. Feature of the week The modern marketing funnel: Drive media effectiveness with full-funnel video Measurement is changing how brands understand and approach full-funnel video marketing — and marketers need to be paying attention. Google sub-Saharan Africa shares why video is a full-funnel hero and how to bake media effectiveness into each part of the funnel strategy. Feature of the week The modern marketing funnel: Drive media effectiveness with full-funnel video Measurement is changing how brands understand and approach full-funnel video marketing — and marketers need to be paying attention. Google sub-Saharan Africa shares why video is a full-funnel hero and how to bake media effectiveness into each part of the funnel strategy. Consumer Insights Case Study Case Study Unlock global growth: Three lessons from a Dutch agency's international playbook Europe, Middle East & Africa Case Study Case Study Move over Black Friday and the holiday season, Easter is the moment marketers need to prep for in 2025 Middle East & North Africa Article Article Decoding Gen Z gamers: 4 ways to win their hearts and wallets Article Article Consumer journeys have changed. Find out how the 4S behaviours can redefine your marketing Europe, Middle East & Africa Article Article Value beyond volume: Marketing's impact on pricing power and profitability Perspective Perspective AI, personalisation, and the future of shopping Nordics & Benelux Case Study Case Study From awareness to conversion: Matt Sleeps' full-funnel blueprint for Black Friday marketing Middle East & North Africa Article Article Lights, camera, action: Your Ramadan 2025 video content cheat sheet Marketing Strategies & Innovations Central Eastern Europe Case Study Case Study Northstar for marketing: How a Slovakian outdoor retailer turned their strategy into a global success Case Study Case Study Empowering the creator economy: A tactical guide from Supercell's playbook Article Article AI is reimagining Search and consumer behaviour — and it's only the beginning Case Study Case Study When science meets storytelling: How an unlikely topic became a YouTube sensation Central Eastern Europe Case Study Case Study Pawsitive vibes: How a dog training app from Eastern Europe won hearts globally Sub-Saharan Africa Case Study Case Study Awareness or conversions? Makro shows how one video ad achieves both Nordics & Benelux Case Study Case Study How Just Eat Takeaway.com predicts the impact of its marketing spend with these two ingredients In-Depth Reading Central and Eastern Europe Delve into trends rising alongside CEE, new consumer behaviours, technologies, perspectives, and stand-out marketing strategies. 9 Collections Middle East & North Africa Be inspired by consumer insights, trends, AI-powered solutions, and inventive strategies from across the growing MENA region. 9 Collections Nordics & Benelux Enjoy barrier-breaking insights, innovative strategies, AI-powered solutions, and much more from a welcoming, forward-thinking region. 12 Collections Sub-Saharan Africa Explore Africa’s most innovative brand solutions bringing fresh perspectives on consumer trends, AI, and the future of marketing. 6 Collections United Kingdom Elevate your marketing with the latest case studies, consumer trends, strategies, and thought leadership from across the U.K. 15 Collections Search Insights Dig into Google Search insights and trends from across EMEA to get closer to your customers and be ready for what’s next. 5 Collections YouTube Effectiveness Dive into YouTube ad effectiveness research from across EMEA, and find out how other brands are innovating with online video marketing. 5 Articles Privacy & Trust See how companies across EMEA are taking steps to protect user privacy, as well as build and maintain trust regarding the use of their data. 5 Collections Tools Insights Finder Go beyond demographics to find who matters most to your business. Google Trends Gauge consumer search behavior with real-time search trends. Market Finder Get data and insights to identify your next global markets.
