Insights. Ideas. Inspiration. Take your marketing further with Google. Think with Google. Feature of the week Pride and beyond: How brands are turning allyship into year-round advocacy As another Pride Month draws to a close, the fight for LGBTQ+ rights faces ongoing challenges globally. Discover how global brands and organisations are turning commitment into year-round action. Feature of the week Pride and beyond: How brands are turning allyship into year-round advocacy As another Pride Month draws to a close, the fight for LGBTQ+ rights faces ongoing challenges globally. Discover how global brands and organisations are turning commitment into year-round action. Consumer Insights Nordics & Benelux Infographic Infographic Peak shopping 2024: From brand preference to visual search — what’s important to Nordic and Benelux shoppers Middle East & North Africa Article Article 4 retail peaks, 6 exciting weeks — here’s how MENA marketers can master them all Sub-Saharan Africa Case Study Case Study Cheers, Corona: Boosting awareness and conversions with YouTube Shorts Case Study Case Study How Pandora unlocks incremental value all holiday season long United Kingdom Article Article The rise of refurbished tech: How marketers can drive sustainable consumer choices Central Eastern Europe Article Article Fun first, deals later: How Central and Eastern Europeans shop this peak season Nordics & Benelux Case Study Case Study Lost in translation? How SkillLab’s AI-powered app closes the equity gap for job seekers Global Article Article Retail Guide: Understand customer mindsets to make every holiday connection count Marketing Strategies & Innovations Article Article New insights: How AI can bring more joy and less regret to consumer decision-making Article Article Cut through the AI noise with the “3 As” Perspective Perspective Curiosity, Search, and Ads in the AI era Article Article Use an agile approach to supercharge your marketing process Nordics & Benelux Case Study Case Study Never miss a moment: How one fashion brand met YouTube trends with AI United Kingdom Case Study Case Study How Go.Compare hit the right note with a new creative direction and media mix Middle East & North Africa Case Study Case Study How the Egyptian Tourism Authority used AI to measure the real impact of their ad campaigns Nordics & Benelux Case Study Case Study Tailored messaging, consistent results: Swapfiets' multi-market campaign for bike subscription In-Depth Reading Central and Eastern Europe Delve into trends rising alongside CEE, new consumer behaviours, technologies, perspectives, and stand-out marketing strategies. 9 Collections Middle East & North Africa Be inspired by consumer insights, trends, AI-powered solutions, and inventive strategies from across the growing MENA region. 11 Collections Nordics & Benelux Enjoy barrier-breaking insights, innovative strategies, AI-powered solutions, and much more from a welcoming, forward-thinking region. 12 Collections Sub-Saharan Africa Explore Africa’s most innovative brand solutions bringing fresh perspectives on consumer trends, AI, and the future of marketing. 7 Collections United Kingdom Elevate your marketing with the latest case studies, consumer trends, strategies, and thought leadership from across the U.K. 15 Collections Search Insights Dig into Google Search insights and trends from across EMEA to get closer to your customers and be ready for what’s next. 5 Collections YouTube Effectiveness Dive into YouTube ad effectiveness research from across EMEA, and find out how other brands are innovating with online video marketing. 5 Articles Privacy & Trust See how companies across EMEA are taking steps to protect user privacy, as well as build and maintain trust regarding the use of their data. 5 Collections Tools Insights Finder Go beyond demographics to find who matters most to your business. Google Trends Gauge consumer search behavior with real-time search trends. Market Finder Get data and insights to identify your next global markets.