Quellen
1.
Google-commissioned Ipsos Consumer Continuous, Q: How much do you agree or disagree with the following statements? „I would like to receive communication from retailers and brands about end-of-year holiday promotions, deals, and/or gift ideas”, July 7–10, 2022.
2, 3.
Google-commissioned Ipsos Consumer Continuous, Q: Thinking about the upcoming end-of-year holiday season, are you planning to do more, less of the same amount of the following compared to last season?, Sept. 8–11, 2022.
4.
Google/Cint/Kantar, Smart Shopper Research, Categories: Home & Garden, Consumer Electronics & Apparel, Europe, n=43.047, 2019–2021.
5.
Google-commissioned Ipsos Consumer Continuous, Q: Have you done the following in the past month?, Sept. 8–11, 2022.
6, 7, 8.
Google-commissioned Ipsos Consumer Continuous, Q: Thinking about the shopping for the holiday season later this year, how much do you agree or disagree with the following?, Sept. 8–11, 2022.
9.
Google-commissioned Ipsos Consumer Continuous, Q: Thinking ahead to the holiday season later this year, do each of these describe how you plan to shop this holiday season compared to previous years?, Sept. 8–11, 2022.
10.
Google-commissioned Ipsos Consumer Continuous, Q: Do each of the following describe how you choose to shop this holiday season later this year?, Sept. 8–11, 2022.
11.
Google/Ipsos, Christmas Shopping Study, online survey, Germans 18+ who conducted Christmas shopping
activities in past two days (n=3.151), Oct. 2021–Jan. 2022.
12.
Google-commissioned Ipsos Consumer Continuous, Q: Thinking ahead to the holiday season later this year, do each of these describe how you plan to shop this holiday season compared to previous years?, Sept. 8–11, 2022.
13.
Google/Savanta/Kantar, Smart Shopper Research, base: all product buyers of CE, Home, Fashion, Food, Beauty n=2.322/1.590/1.570/1.575, CE n=214/254/122/201, Home n=278/322/169/228, Beauty n=407/401/452/364, Fashion n=412/308/315/358, Food n=474/307/512/424, Q1: Where did you make your last purchase?, 2019–2022.