13% The average traveler spends 13% of their time online conducting travel-related activities. Related Data 17% of people surveyed say they were inspired to book a trip simply because they regularly think about trips they want to take. 16% of people surveyed booked a trip because they felt they were due a vacation. 8% of people surveyed were inspired to travel because they wanted to visit a friend or family member. 7% of people surveyed booked a trip to travel and celebrate a special event. 95% of people surveyed keep visiting travel-related sites after booking. 8% of travelers surveyed cancel and re-book their trip after completing a booking.
