0:01
Interviewer:
What was your very first job?
0:06
Renato Fernandez:
I start at eight years old as a cartoonist,
0:09
Interviewer:
Who are you?
0:10
Renato Fernandez:
I'm Renato Fernandez
0:14
I am the chief creative officer of TBWA\Chiat\Day Los Angeles.
0:16
Interviewer:
What does that mean?
0:17
Renato Fernandez:
I mean that I'm the boss.
0:19
Interviewer:
Why did you get into this business?
0:20
Renato Fernandez:
Storytelling.
0:22
I love to tell stories.
0:24
Interviewer:
What would I be surprised to find on your desk?
0:26
Renato Fernandez:
An actual newspaper.
0:27
I read them almost every day.
0:30
Interviewer:
What's the biggest misperception people have about you?
0:32
Renato Fernandez:
They confuse me with my twin brother.
0:35
Interviewer:
What's the best professional wisdom anyone has ever given you?
0:38
Renato Fernandez:
Always work for people that you admire.
0:41
Interviewer:
If you hadn't chosen this career path, what
0:42
do you think you'd be doing right now?
0:45
Renato Fernandez:
These are tough, spiritual questions…
0:49
Interviewer:
How would your team describe you in one word?
0:50
Renato Fernandez:
Resilient.
0:52
Interviewer:
Where do you see yourself in 10 years?
0:55
Renato Fernandez:
Hopefully enjoying the fact that we built
0:56
the future of advertising.
