One minute with … Christine Chen

Interviewer: If you hadn't chosen this career path, what

do you think you'd be doing right now?

Christine Chen: I think I would love to be a detective.

I think that would be fun to have a detective agency.

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Interviewer: Who are you?

Christine Chen: I'm Christine Chen.

I'm the head of communications strategy and partner at Goodby

Silverstein & Partners.

Interviewer: How would your team describe you in one word?

Christine Chen: Sharp.

It's good or bad, depending.

Interviewer: What is your professional mantra?

Christine Chen: Don't be easily satisfied.

Interviewer: What's the last thing you had to teach someone?

Christine Chen: The difference between a trend and an insight.

Interviewer: When you hit a creative block, how do you

unstick yourself?

Christine Chen: I have to create some distance.

Think about something else, maybe watch some happy videos and get into a good mood and

then come back.

Interviewer: What do you like to watch on YouTube?

Christine Chen : I just watched a bunch of recipes for Lunar

New Year.

Interviewer: How do you inspire the next generation of

creative minds?

Christine Chen: I think it's all about giving them space so

that they can find themselves in their own version of creativity and modeling that behavior

for them so that they know a good idea can truly come from anywhere.