You are reading part 5 of the 6-part Multicultural Marketing Report. Jump to Chapter 1. Canada is a land of diversity; 2. Seeking balance; 3. Building confidence: The newcomer journey; 4. Building confidence: The purchase journey; or 6. How to get started.
Marketers already plan based on seasonality. There are key moments in the calendar each year that are particularly important for multicultural Canadians, and marketers should be including and prioritizing these occasions. Events like Diwali and Lunar New Year see high search interest year after year, which presents an opportunity for marketers to show up early to capture demand in the right place at the right time. Here’s a look at a range of key moments by top search volume for 2021 in Canada.
Key moments by search volume in Canada in 2021
