65% of Black consumers are more likely to recommend a brand with advertising that positively reflects their culture. Related Content Data from: Inclusive ads are affecting consumer behavior, according to new research Related Data 71% of LGBTQ consumers are more likely to trust a brand with advertising that authentically represents a variety of sexual orientations. 66% of Black consumers are more likely to return to a brand with advertising that authentically reflects their race/ethnicity. 69% of Black consumers are more likely to proactively seek out a brand with advertising that positively reflects their race/ethnicity. 67% of LGBTQ consumers are more likely to feel positively toward brands with advertising that demonstrates that men and women have the same capabilities and roles. 71% of LGBTQ consumers are more likely to interact with an online ad that authentically represents their sexual orientation. 69% of Black consumers are more likely to purchase from a brand whose advertising positively reflects their race/ethnicity.