How Wyndham’s CMO and CFO joined forces to stay budget agile

February 2023

Featuring

Michele Allen, CFO, Wyndham Hotels & Resorts
Lisa Checchio, CMO, Wyndham Hotels & Resorts

How do you set your business apart in today’s climate? According to a recent study, budget agile marketers are 25% more likely than non-agile marketers to report their performance as stronger than industry competitors. Lisa Checchio, CMO of Wyndham Hotels & Resorts, and Michele Allen, CFO of Wyndham Hotels & Resorts, share how working closely together has allowed them to maintain budget agility and drive their business forward.

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How Wyndham’s CMO and CFO joined forces to stay budget agile

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