The digital age has ushered in changes in how people make their automotive maintenance decisions. Using Google+, we talked directly with today's drivers to understand how they are researching online before, during, and after their vehicle services. This study takes service providers down the road to winning today's digitally-savvy drivers.
The Road to Winning Drivers: What Drivers Want in Automotive Aftermarket Service
July 2013
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With more car shoppers online, it’s time for the auto industry to simplify the journey