74% Tech shoppers spend 74% of their time researching online versus 26% offline. Related Data Smart speakers, smartwatches, wireless headphones, and wireless speakers are among the top consumer electronic devices purchased on a mobile phone. Gaming consoles, smartphones, and smart TVs are still typically purchased in stores. 76% of people use some form of AI weekly. 61% of people own a smart device. Tech devices have ranked as one of the top 5 most-purchased gift categories each of the past two years. The Google Assistant is now built into more than 1 billion devices. Leading companies are 1.5X as likely as mainstream companies to have an integrated marketing and advertising technology stack.
