Smart speakers, smartwatches, wireless headphones, and wireless speakers are among the top consumer electronic devices purchased on a mobile phone. Gaming consoles, smartphones, and smart TVs are still typically purchased in stores.

of people use some form of AI weekly.

61% of people own a smart device.

Tech shoppers spend 74% of their time researching online versus 26% offline.

The Google Assistant is now built into more than 1 billion devices.

Leading companies are 1.5X as likely as mainstream companies to have an integrated marketing and advertising technology stack.