61% of people own a smart device.
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61% of people own a smart device.
OMD, Global (Australia, Belgium, China, Greece, Ireland, Italy, KSA, Netherlands, Spain, Sweden, U.K., U.S.), Retail Revolution, Online Respondents n=11582, Sept.–Nov. 2019.
Smart speakers, smartwatches, wireless headphones, and wireless speakers are among the top consumer electronic devices purchased on a mobile phone. Gaming consoles, smartphones, and smart TVs are still typically purchased in stores.
of people use some form of AI weekly.
Tech devices have ranked as one of the top 5 most-purchased gift categories each of the past two years.
Tech shoppers spend 74% of their time researching online versus 26% offline.
The Google Assistant is now built into more than 1 billion devices.
Leading companies are 1.5X as likely as mainstream companies to have an integrated marketing and advertising technology stack.