0:02
Tiffany Warren: The next big thing in marketing is actually happening right now.
0:07
And what I think it is, is customization in retail.
0:11
I used to buy a whole bunch of mask and hair products, because that’s the thing that
0:16
And now, because of the revolution in makeup and the customization in makeup, I think I
0:17
have a lot more options.
0:21
So, I think, really speaking to the needs of the consumer, particularly consumers of
0:24
color, is the “now” thing and the next big thing.
0:26
Brian Benstock: We think that voice is the next big thing in marketing.
0:31
Instead of typing into a phone or into a computer, I think that if customers can do it easier
0:32
with voice that they will.
0:36
If I can get my dealership to come up, that is really incredibly strong and powerful.
0:39
Christina Malcolm: I think we’re going to see, over the next few years, the next big
0:44
thing is going to actually shift our way of working in marketing due to privacy, due to
0:46
putting that user first.
0:47
And I think we should embrace it.
0:48
We’ll see different products come out.
0:53
We’ll see a different mentality of actually marketing to users and targeting because of
0:54
that shift in privacy.
0:57
Eric Rose: Everybody talks about, “There’s no brand loyalty anymore.”
1:00
Yet, in performance marketing, everybody is trying to track lifetime value.
1:03
So, I’m really interested to see, 1.
1:04
How do we pair those two things?
1:10
And, as consumers, move through different life stages and life cycles.
1:15
How can we find ways through measurement, through attribution, through things we’re
1:19
not even aware of yet, to not only maximize the value to ourselves, but to the consumer,
1:21
and continue to evolve with them as they evolve.
