46% of consumers prefer to use their smartphone to complete the entire process from researching to buying. Appears In How to drive growth by delivering the assistance people expect Related Content Growth Opportunities How to reach today’s impatient shoppers—whether they’re shopping online, by voice, or in store A few tips to speed up your mobile site and tools to test it Related Data 80% of U.S. marketers said they wanted to use integrated marketing and advertising technology from a single vendor. 89% of marketers say that they are building teams that solve for end-to-end customer experiences across channels and devices. $ 47B In the 2022 holiday season, U.S. consumers spent over $47 billion in retail (excluding auto, grocery, and restaurants) in the two weeks after December 25, according to a Mastercard credit card analysis conducted by BCG. The search volume for gift-related queries, like “gifts” and “presents,” remained high in January 2023 — a 45% and 15% increase compared to the early holiday months of September and October 2022, respectively. 45% 45% of consumers say they enjoy shopping during the time after Christmas. Shoppers were shopping for themselves during 50% of occasions from December 26, 2023 to January 3, 2024. They wanted to take advantage of sales and discounts (28%), wanted to buy themselves a treat (27%), and needed it or needed a replacement (26%).
