How top creative minds are rethinking storytelling

June 2021

Featuring

Jill Baskin, Chief Marketing Officer at The Hershey Company
Su-Chong Choi, General Manager at Coca-Cola Korea
Kanako Inomata, Head of Marketing, APAC at Zespri International Japan
Siyamak Jung, Chief Creative Officer at Ogilvy Frankfurt
Domenico Massareto, Chief Creative Officer at Publicis Brasil
Patrik Söder, Head of Marketing at SBAB Bank

The past year has thrown new and unique challenges to creatives around the world. We asked industry experts, from the CCO of Ogilvy Frankfurt to the general manager of Coca-Cola Korea, how they’re adapting to meet ever-changing audience needs and expectations, building specifically for online video, and evolving their approaches to storytelling.

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How top creative minds are rethinking storytelling

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