of people expect brands to tailor experiences based on their preferences.

of leading marketers say personalization significantly contributes to business profitability.

Automated marketing strategy for the Google Home Mini delivered more than 1.5 billion impressions while driving a 6% lift in awareness and a 5% lift in consideration.

Mobile searches for “can you use” have grown by over 90% in the past two years (e.g., “can you use olive oil in brownies,” “can you use bluetooth headphones on a plane,” and “can you use a credit card at an atm”).

of LGBTQ consumers are more likely to trust a brand with advertising that authentically represents a variety of sexual orientations.

of Black consumers are more likely to return to a brand with advertising that authentically reflects their race/ethnicity.