90% of leading marketers say personalization significantly contributes to business profitability. Appears In How to drive growth by delivering the assistance people expect Related Content Growth Opportunities How to reach today’s impatient shoppers—whether they’re shopping online, by voice, or in store A few tips to speed up your mobile site and tools to test it Related Data 15.3S The average mobile page takes more than 15.3 seconds to fully load. 61% of people expect brands to tailor experiences based on their preferences. Automated marketing strategy for the Google Home Mini delivered more than 1.5 billion impressions while driving a 6% lift in awareness and a 5% lift in consideration. Mobile searches for “can you use” have grown by over 90% in the past two years (e.g., “can you use olive oil in brownies,” “can you use bluetooth headphones on a plane,” and “can you use a credit card at an atm”). 71% of LGBTQ consumers are more likely to trust a brand with advertising that authentically represents a variety of sexual orientations. 66% of Black consumers are more likely to return to a brand with advertising that authentically reflects their race/ethnicity.
