80%
of U.S. marketers said they wanted to use integrated marketing and advertising technology from a single vendor.
of U.S. marketers said they wanted to use integrated marketing and advertising technology from a single vendor.
Bain/Google, North America, Marketing Leaders Study, n=516 marketing and advertising media and technology executive decision-makers, Nov. 2017.
of consumers prefer to use their smartphone to complete the entire process from researching to buying.
of marketers say that they are building teams that solve for end-to-end customer experiences across channels and devices.
In the 2022 holiday season, U.S. consumers spent over $47 billion in retail (excluding auto, grocery, and restaurants) in the two weeks after December 25, according to a Mastercard credit card analysis conducted by BCG.
The search volume for gift-related queries, like “gifts” and “presents,” remained high in January 2023 — a 45% and 15% increase compared to the early holiday months of September and October 2022, respectively.
45% of consumers say they enjoy shopping during the time after Christmas.
Shoppers were shopping for themselves during 50% of occasions from December 26, 2023 to January 3, 2024. They wanted to take advantage of sales and discounts (28%), wanted to buy themselves a treat (27%), and needed it or needed a replacement (26%).