80% of U.S. marketers said they wanted to use integrated marketing and advertising technology from a single vendor. Appears In Inside Google Marketing: 3 lessons we learned from our ads rebrand Related Content Inside Google Marketing: How Brand Studio brings the company’s mission to life Google’s new advertising brands: What they mean for your business The AdWords Evolution: How we’re bringing our advertising brand into the future Related Data 46% of consumers prefer to use their smartphone to complete the entire process from researching to buying. 89% of marketers say that they are building teams that solve for end-to-end customer experiences across channels and devices. $ 47B In the 2022 holiday season, U.S. consumers spent over $47 billion in retail (excluding auto, grocery, and restaurants) in the two weeks after December 25, according to a Mastercard credit card analysis conducted by BCG. The search volume for gift-related queries, like “gifts” and “presents,” remained high in January 2023 — a 45% and 15% increase compared to the early holiday months of September and October 2022, respectively. 45% 45% of consumers say they enjoy shopping during the time after Christmas. Shoppers were shopping for themselves during 50% of occasions from December 26, 2023 to January 3, 2024. They wanted to take advantage of sales and discounts (28%), wanted to buy themselves a treat (27%), and needed it or needed a replacement (26%).
