On average, new car buyers visit two dealerships before making a purchase.

of automotive searches come from a mobile device.

Mobile searches for “best” + “car seat(s)” have grown over 50% in the past two years (e.g., “best convertible car seat,” “best infant car seat,” and “best toddler car seat”).

Over 70% of shoppers say online video has helped them learn more about an auto product they intend to buy.

Mobile searches for “most reliable car(s)” have grown by over 70% in the past two years (e.g., “most reliable used cars,” “most reliable sports cars,” “most reliable car ever”).

Mobile searches for “electric car(s)” have grown by 85% in the past two years (electric cars, best electric car, bmw electric car i8, electric car charging station, top electric cars).