7 in 10 YouTube viewers use the platform for help with their work, studies, or hobbies. Appears In Why you should lean into how-to content in 2018 Related Content 3 marketing myths we debunked by studying YouTube’s audience With a few tweaks, you can use the same ad on multiple platforms. Clinique shows how it’s done How L’Oréal, a century-old company, uses experimentation to succeed in the digital age Related Data 59% of mobile gamers download a game within a day of discovering it. The No. 1 reason players say they came back to a game is new features, like additional levels. 64% of players who play free games said they would be willing to watch a video in return for points, new levels, extra lives, and skills. 63% of casual gamers play games to pass the time. 48% of strategy gamers play games to pass the time. 49% of fantasy gamers play games to pass the time.