More than half of all web traffic now comes from smartphones and tablets. Appears In How Mobile Search Connects Consumers to Stores Related Data 66% of those early adopters use voice assistants weekly — or even more frequently — for grocery planning. 74% of people surveyed re-research a trip after completing a booking. 78% of US holiday shoppers 18+ who visited a store turned to online search prior to going 60 % Growth in mobile searches for "__ for me" in the past two years. 80% growth in mobile searches for "__ should I __" in the past two years. More than 8 out of 10 undecided CPG shoppers are considering multiple brands or don't have any brands in mind yet.