91% of smartphone owners bought or plan to buy something after seeing an ad that they described as relevant. Appears In Everything a marketer needs to know about machine learning Related Content Inside Google Marketing: 4 ways we’re planning for an automated future Why it’s time to shift from a ‘human vs. machine’ to a ‘human plus machine’ mindset Take the lead: New research shows top marketers use machine learning to drive growth Related Data 3/4 Nearly 3/4 of respondents believe their organization’s current goals would be better achieved with greater investment in machine learning and automation. 50% of the organizations surveyed have incentives to make investments in machine learning and automation. > 2 X Marketing leaders are more than 2X as likely as their mainstream counterparts to say their organization is investing in automation and machine learning technologies to drive marketing activities. 66% of marketing leaders agree automation and machine learning will enable their team to focus more on strategic marketing activities. Leading performance agencies are 74% more likely than mainstream ones to use machine learning to process data signals to better understand consumer intent. > 50 % of leading performance agencies that were able to reallocate time thanks to machine learning shifted more than 30% of their time to more strategic activities.
