> 55 % of people surveyed search for a product on Google, and then learn more by going to YouTube before they buy it. Appears In 3 shopping-related trends you should know about How to turn browsers into shoppers with digital video Search to video and back again: Explore how customers move through the purchase journey Related Content Inside Google Marketing: How we measure the bottom-line impact of our advertising campaigns Data-driven merchandising: Moving from an art to a science to reach today’s shopper Related Data 86% of people who continued to shop after Christmas week used Search for holiday-related shopping. In a global survey, 74% of in-store shoppers who searched online before going to the store to shop, said they searched for something in-store related such as the closest store near them, locations, in stock near them, hours, directions, wait times, and contact information. 51% of shoppers surveyed say they use Google to research a purchase they plan to make online . 59% of shoppers surveyed say they use Google to research a purchase they plan to make in-store or online. > 50 % More than half of shoppers surveyed say they use Google to discover or find a new brand. 45% of shoppers surveyed say they use Google to research a purchase they plan to make in-store.
