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76%

of people who conduct a local search on their smartphone visit a physical place within 24 hours and 28% of those searches result in a purchase.

Google/Purchased Digital Diary, "How Consumers Solve Their Needs in the Moment," smartphone users=1000, local searchers=634, purchases=1,140, May 2016.

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I-Want-To-Buy-It Moments: Mobile's Growing Role in a Shopper's Purchase Decision

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