50% of B2B search queries are made on smartphones, and BCG expects that figure to grow to 70% by 2020. Appears In How mobile is reshaping the B2B landscape for growth Related Content Smarter with data: Using cloud technology to turn data streams into results Measuring for growth: How leading marketers are shifting strategy with 3 key trends Micro-Moments Now: Why you should be the adviser consumers are searching for Related Data 63% of smartphone users are more likely to purchase from companies whose mobile sites or apps offer them relevant recommendations on products they may be interested in. 51% of smartphone users are more likely to use a company or brand’s mobile app when browsing or shopping on a smartphone because they can get rewards or points. 50% of smartphone users are more likely to use a company or brand’s mobile site when browsing or shopping on a smartphone because they don’t want to download an app. 30% of smartphone users are more likely to use a company or brand’s mobile site when browsing or shopping on a smartphone when making a one-time purchase. 58% of smartphone users feel more favorable toward companies whose mobile sites or apps remember who they are and their past behavior. 60% of smartphone users have contacted a business directly using the search results (e.g., “click to call” option).