Data from: Why you should lean into how-to content in 2018 Read the article Share this page Close Email Copy Link Copied Linkedin Twitter Facebook Whatsapp Xing VK Viewers turn to YouTube how-to and learning content, not just entertainment. Why people turn to YouTube 7 in 10 YouTube viewers use the platform for help with their work, studies, or hobbies. 86% of viewers say they regularly turn to YouTube to learn something new. How watching videos on YouTube makes people feel How-to videos earn the most attention of any content category on YouTube, even more than music clips or gaming.
