Data from: 3 ways cruise line marketers can win with digital Read the article Share this page Close Email Copy Link Copied Linkedin Twitter Facebook Whatsapp Xing VK Cruise brands, destinations, and ports are among the most popular cruise-related search types conducted. Category searches for terms such as "Alaska cruises" and "best cruise lines" exceed that of any individual cruise brand by more than 2X. 70% of cruisers consulted a cruise line's website during their decision-making process. In the U.S., cruise searches on mobile grew at least 5X faster YOY than those for hotel or air. 47% of people who have been on a cruise booked their most recent trip online vs. 35% who did so through a travel agent. 29% of Americans have never cruised but plan to do so in the future and 26% have cruised before and plan to do so again. Price, destination, entertainment, and dining options are among the leading considerations when people are choosing a cruise line.
