The 3 areas brands should invest in to improve consumer experiences on mobile

of people are likely to recommend a brand after a positive brand experience on mobile.

When people have a negative brand experience on mobile, they are 62% less likely to purchase from that brand in the future than if they have a positive experience.

of marketing leaders say that to truly deliver best-in-class experiences, marketers must be responsible for all customer experiences, including digital and offline.

of visits are abandoned if a mobile site takes longer than 3 seconds to load.

The probability of bounce increases 32% as page load time goes from 1 second to 3 seconds.

of marketers believe improvements in speed for mobile sites and apps are helping drive increases in their customer satisfaction scores.

of people expect brands to use their purchase history to provide them with personalized experiences.

of people expect brands to personalize experiences based on their reported favorite items.

of organizations that invest in personalized consumer experiences say that it significantly contributes to increasing business profitability.

of people expect brands to deliver a consistent experience, whereas only 42% think most brands do so.

of people are likely to recommend a brand if it delivers a frictionless experience across channels.

of marketers say that they are building teams that solve for end-to-end customer experiences across channels and devices.