Where do people keep their voice-activated speakers? Appears In 5 ways voice assistance is shaping consumer behavior Related Content The future of travel: New consumer behavior and the technology giving it flight AI and machine learning get us one step closer to relevance at scale 4 things you need to know about the future of marketing Related Data 1 in 12 of all searches for bottoms (trousers, shorts, skirts, etc.) reference size and fit, for example “baggy pants.” 4 X Active users of the Google Assistant grew 4X over the past year. The U.S. has seen a decline in search for the terms “heels,” “slim fit,” and “bodycon dresses,” while the terms “women's loafers,” “oversized,” and “wrap dresses” are on the rise. The U.K. has seen a decline in search for the terms “velvet blazer,” “dinner jacket,” and “slim fit,” while the terms “linen blazer,” “hoodie-blazer,” and “oversized” are on the rise. India has seen a decline in search for the terms “heels,” “slim fit,” and “bodycon dresses,” while the terms “chappals,” “oversized,” and “wrap dresses” are on the rise. France has seen a decline in search for the terms “heels,” “slim fit,” and “bodycon dresses,” while the terms “ballerina shoes,” “oversized,” and “wrap dresses” are on the rise.