72% of people who own a voice-activated speaker say that their devices are often used as part of their daily routine. Appears In 5 ways voice assistance is shaping consumer behavior Related Content The future of travel: New consumer behavior and the technology giving it flight AI and machine learning get us one step closer to relevance at scale 4 things you need to know about the future of marketing Related Data 59% of shoppers surveyed say that being able to shop on mobile is important when deciding which brand or retailer to buy from. 87% of shoppers surveyed say knowing they got a good deal is important to them when deciding which brand or retailer to buy from. A global survey found that 56% of in-store shoppers used their smartphones to shop or research items while they were in a store in the past week. 85% of shoppers surveyed say product information and pictures are important to them when deciding which brand or retailer to buy from. 53% of shoppers surveyed think their shopping experience would be better if a retailer's loyalty or rewards program activated automatically at checkout. 49% of shoppers surveyed think their shopping experience would be better if retailers offered promotions or deals specific to past purchases.