Long gone are the days when TV was the only source of video entertainment. Nowadays, more than half of 18- to 49-year-olds in the U.S. are either light viewers of TV or do not subscribe to TV. But that doesn’t mean TV content and TV screens are on their way out. Here are three trends playing out on YouTube that illustrate how people’s definition and expectations of video entertainment are changing.
United States
3 trends that show how the very notion of TV entertainment is changing
May 2018
Others are viewing
Marketers who view this are also viewing
-
PerspectivePerspective
Why loyalty, not view count, should be your new North Star
-
ReportReport
Your guide to building a better marketing strategy for reaching today’s viewers
-
PerspectivePerspective
YouTube’s chief product officer on the future of TV entertainment
-
InfographicInfographic
How Mobile Search Connects Consumers to Stores
-
ArticleArticle
Sports Fans and the Second Screen
-
ArticleArticle
More people are streaming YouTube on their TV screens. Here’s what they’re watching