We asked two of Google’s Inclusive Marketing consultants to share advice for those thinking of starting their own feedback committees for creative.
Start
early.
Note #1
In 2018, 60 Googlers joined a new formal process for evaluating the inclusiveness of brand creative.
partnerships.
Build
Note #2
processes.
Standardize
Note #3
across
Track
all
campaigns.
representation
Note #4
1
The team evaluated 10,000 marketing assets
for Google’s 2020 creative audit.
free
Create
zones.
judgment-
Note #5
Aim
obsolescence.
for
Note #6