DATA & INSIGHTS
Are you ready for
a privacy-first future?
DATA & INSIGHTS
Be ready for what’s next with
data and insights
Invest in first-party data to build a competitive advantage, boost your performance, and be ready for a privacy-first future.
sustained success
DATA & INSIGHTS
Data and insights are crucial to the
of any digitally mature business.
are not one and the same.
But data and insights
DATA & INSIGHTS
improving customer experiences and business outcomes.
DATA & INSIGHTS
With so much data now available, businesses
must ensure the information they collect drives smarter decision-making,
DATA & INSIGHTS
Businesses face another challenge when it comes
to data.
DATA & INSIGHTS
People are increasingly concerned about their
digital privacy and how businesses use their
personal information.
DATA & INSIGHTS
Digital marketing is increasingly moving to a privacy-driven approach, which has made investing in first-party data even more important to understanding who our customers are.”
VP OF MARKETING, CURRENT
ADAM HADI
“
from 2019 to 2020.
50%
DATA & INSIGHTS
In fact, searches for “online privacy”
grew more than
1
of people worldwide
have stopped using a service from a company due to privacy concerns.
48%
DATA & INSIGHTS
2
DATA & INSIGHTS
First-party data can help.
while building mutually beneficial relationships based on trust.
DATA & INSIGHTS
First-party data
is unique to your business and can help you better understand your customers,
c
KIRK McDONALD
NORTH AMERICA CEO, GROUPM
Historically, as an industry we had been laser-focused on audiences: Who are we targeting and how can we find them? Now, there’s a collective focus on how we replace third-party cookies with first-party data.”
“
DATA & INSIGHTS
less than a third have mastered accessing and integrating data across channels.
3
While 9 out of 10 marketers say first-party data is important,
DATA & INSIGHTS
5
revenue uplift
increase in
cost savings
2.9X
1.5X
DATA & INSIGHTS
Those who do see significant benefits:
4
the incremental revenue from a single ad placement, communication, or outreach.
double
━
━
━
“
6
Marketers who use all of the first-party data available to them can generate
DATA & INSIGHTS
An intentional focus on your first-party data strategy can help you meet customers’ expectations for privacy,
DATA & INSIGHTS
and gain better insight into
how to give them what
they want.