More than 160 million people have gone into their Google Accounts to review and adjust their privacy settings.

of experience bookings are happening once travelers arrive at their destination.

Search interest in the U.S. for “my activity,” where people can manage information saved to their Google Account has increased sixfold since 2016.

In the 12 weeks leading up to a trip, there are 3X more experiences searches than hotel searches.

In the 12 weeks leading up to a trip, 8X more experiences searches than air searches

Searches for activities happen across devices in the three months prior to a trip, but shift significantly to 54% mobile when travelers are in-destination.