Top 12 marketing insights from 2017 to carry you into 2018

Search interest in "open now" has tripled in the past two years.

Nearly 2/3 of smartphone users are more likely to purchase from companies whose mobile sites or apps customize information to their location.

smartphone owners turn to search first to address their immediate needs.

of vehicle buyers use digital as a source of information. In fact, twice as many start their research online versus at a dealer.

international travelers are interested in using digital assistants to research or book travel.

of the top 200 beauty videos on YouTube were made by creators (vs. branded or professional content).

people visit YouTube each month.

of video-viewing occasions get all or most of people’s attention.

Paid YouTube mobile advertising is 84% more likely to receive viewers' attention than TV advertising.

of millennials say they’ve watched YouTube videos to improve their health or feel better after feeling down.

Influencers are just as likely as celebrities to drive buying decisions.

of visits are abandoned if a mobile site takes longer than 3 seconds to load.