7 in 10 YouTube viewers use the platform for help with a problem they’re having with their work, studies, or hobbies. Appears In Why you should lean into how-to content in 2018 Related Content 3 marketing myths we debunked by studying YouTube’s audience With a few tweaks, you can use the same ad on multiple platforms. Clinique shows how it’s done How L’Oréal, a century-old company, uses experimentation to succeed in the digital age Related Data International Women’s Day reached peak search interest in March 2017 — the same month that global search interest in gender equality reached its highest point. 54% of people say their phones reduce stress and/or anxiety in their lives. 60% of people say smartphones help them feel more confident and prepared. 79% of people say they’re more likely to revisit and/or share a mobile site if it is easy to use. 75% of people say their smartphones help them to be more productive. How watching videos on YouTube makes people feel
