Skip to Content
Canada

A seasonal calendar to help marketers build agile strategies all year

Lindsay Carter / February 2021

The year ahead is anything but predictable but marketers still need to plan for key seasonal moments. We’ve put together a downloadable calendar with tips for planning agile marketing strategies and ways to use Google Trends to stay on top of consumer trends all year. Explore the calendar using the drop-down menu below or download the PDF.

A hand drawn illustration with text describing how to prepare for the New Year and an accompanying statistic. Download accessible PDF at bottom of page.
A hand drawn illustration with text describing how to prepare for Valentine's Day and an accompanying statistic. Download accessible PDF at bottom of page.
A hand drawn illustration with text describing how to prepare for home improvements and an accompanying statistic. Download accessible PDF at bottom of page.
A hand drawn illustration with text describing how to prepare for Mother's Day and Father's Day and an accompanying statistic. Download accessible PDF at bottom of page.
A hand drawn illustration with text describing how to prepare for summer holidays and an accompanying statistic. Download accessible PDF at bottom of page.
A hand drawn illustration with text describing how to prepare for back to school and an accompanying statistic. Download accessible PDF at bottom of page.
A hand drawn illustration with text describing how to prepare for Halloween and an accompanying statistic. Download accessible PDF at bottom of page.
A hand drawn illustration with text describing how to prepare for the holidays and an accompanying statistic. Download accessible PDF at bottom of page.

Leaning into last year's insights can help give us a better sense of what to expect in 2021. Download your full seasonal marketing calendar below, to help you and your teams stay on track and plan for upcoming holiday moments.

Others are viewing

Marketers who view this are also viewing

Lindsay Carter

Holiday Lead Google Canada

1,3 Google commissioned Ipsos COVID-19 tracker, CA, n=1000 online consumers 18+ per market. Dec 3-6eq, 2020

2, 11 Google Data, Global English, Mar 25, 2020 - May 23, 2020 vs Mar 25, 2019 - May 23, 2019

4 Google Search Data, Canada, 2020

5 Google Data, Global English, Jun 3, 2020 - Aug 1, 2020 vs Jun 3, 2019 - Aug 1, 2019

6, 7 Google Data, Global English, Mar 18 - May 16, 2020 vs Mar 18 - May 16, 2019

8 Google Data, Global English, May 6, 2020 - July 4, 2020 vs May 6, 2019 - July 4, 2019

9 Google Data, Global English, Jul 29, 2020 - Sep 26, 2020 vs Jul 29, 2019 - Sep 26, 2019

10 Google commissioned Ipsos COVID-19 tracker, CA, ~n=400-800 online consumers 18+ per market who will shop for the holiday season. Sept 24-27