There has been 6X as much search interest for “bank” as for “doctor” in the last year. Related Data Mobile searches related to financial planning and management have grown 70% over the last two years. Searches for “saving advice” are up 15% in the past year. 84% of people consolidate their financial products and relationships to manage everything in one place or use a single login. Top 5 features people want when they consolidate financial products: – set and track budgets– get FICO score updates– receive proactive advice and tips– pay family and friends– receive other financial lesson plans 81% of financial consumers want additional digital features and would find them useful. Next to “convenience” factors, trust is the most frequently cited reason for deepening a financial relationship.
