After the complete upheaval of 2020, some trends proved useful enough to stick around. Brands can reassure people by focusing on safety and helping them make informed decisions.
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Some changes were so convenient, they stuck.
Source: Google Data, Global English, all search phrases unless otherwise specified, Sept. 1, 2019–Aug. 1, 2021.
Equip people with the information they need to make decisions and take calculated risks.
Informed travelers returned to the roads and skies.
Source: Google Data, Global English, all search phrases unless otherwise specified, Sept. 1, 2019–Aug. 1, 2021.
What these insights mean for brands.
One way for brands to deliver reassurance is by going further in the safety precautions they take. Another way is to equip people with the information they need to make decisions and take calculated risks. Sharing your brand’s vision for the future, combined with confident, forward-looking messaging, can inspire people to turn their dreams of normalcy into reality.
1. Let people pay with their phones.
Mercedes me launched its contactless “Fuel & Pay” service for digital payment at the pump in March for European road trippers.1
2. You know SaaS. Meet CaaS.
According to CPG newsletter the Snaxshot, “curation as a service” will be an important part of the customer experience in the increasingly omnichannel marketplace.
3. Perks for parents keep customers coming back.
In July, Hilton launched the “Great Small Breaks” campaign to help young families in India entertain their kids with in-room activities during staycations.2
