Skip to Content
45%

of mobile travelers have called to book or to get more information after doing travel research on their smartphone, up from 37% in 2016.

Google/Ipsos Connect, U.S., Traveler Attitudes & Behaviors, 2017, U.S. travelers, A18+ who have taken at least 1 personal or business trip in the past 6 months and are typically sole/shared decision-maker for trips, mobile travelers defined as travelers who use a smartphone, April 2016–April 2017.

Appears In

3 ways travel marketers can fine-tune their measurement strategy

Related Content

Micro-Moments Now: Why expectations for 'right now' are on the rise How La Quinta captured travelers—and increased conversions—by leading with data Starwood Hotels uses RLSA to engage high-value travelers with timely ads

Related Data