In 2016, toy stores and bookstores, for example, saw the most foot traffic of the holiday season on Dec. 23, while video game stores saw their busiest holiday shopping day on Dec. 26.
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In 2016, toy stores and bookstores, for example, saw the most foot traffic of the holiday season on Dec. 23, while video game stores saw their busiest holiday shopping day on Dec. 26.
Google Data, U.S., Aggregated, anonymized store traffic from a sample of U.S. users that have turned on location history, Nov.–Dec. 2015 and 2016.
In the 2022 holiday season, U.S. consumers spent over $47 billion in retail (excluding auto, grocery, and restaurants) in the two weeks after December 25, according to a Mastercard credit card analysis conducted by BCG.
The search volume for gift-related queries, like “gifts” and “presents,” remained high in January 2023 — a 45% and 15% increase compared to the early holiday months of September and October 2022, respectively.
45% of consumers say they enjoy shopping during the time after Christmas.
Shoppers were shopping for themselves during 50% of occasions from December 26, 2023 to January 3, 2024. They wanted to take advantage of sales and discounts (28%), wanted to buy themselves a treat (27%), and needed it or needed a replacement (26%).
Shoppers use more digital resources to make purchases after the height of the holiday season, with the average number of digital resources used increasing post-holiday. This includes Google properties like Search, Maps, and YouTube whose already high usage increases significantly after December 25.
In January 2023, we observed a 50% surge in search interest regarding loyalty programs, including searches for terms like “reward program” and “loyalty points,” compared to December 2022.