21% of Gen Zers say a texting conversation can count as a date. Appears In 3 lessons app marketers can learn from Gen Z dating trends Related Content Appeal to the locals: 5 steps to reaching a global audience with your app Understanding Gen Z through the lens of YouTube How eharmony created the perfect audience-messaging match Related Data 51% of those between 18 and 24 say video and virtual dating are important. 65% of 18- to 24-year-olds say that dating websites and apps allow them to date someone outside of where they live. 64% of 18- to 24-year-olds say that dating websites and apps allow them to be more diverse in who they date. 41% of 18- to 24-year-olds learn about dating apps through online video sites, over 57% more than 25- to 34-year-olds. In the past two years, we've seen a more than 60% increase in searches for the "best" deodorants. When learning something new, millennials are 2.7X as likely to prefer to do so by watching a YouTube video compared to reading a book.
