Skip to Content
64%

of players who play free games said they would be willing to watch a video in return for points, new levels, extra lives, and skills.

Google/Kantar TNS, 2018 Global Mobile Gamer Behavior and Attitude Report, n of 3,611 mobile gamers aged between 18–49 in U.S., U.K., Germany, Japan, Korea, and Indonesia across three game genres (Casual: n=1299, Strategy: n=1218 and Fantasy: n=1094), 2018.

Related Content

5 questions to ask yourself about your mobile strategy Appeal to the locals: 5 steps to reaching a global audience with your app How data led us to give away our product for free — and why that was a great idea

Related Data