Searches for fitness-related apps for athletic clothing and shoes have grown over 135% YoY. Related Content Most app users churn within 3 months—here’s how to avoid becoming a statistic How machine learning is changing the game for app marketers Related Data 1 in 12 of all searches for bottoms (trousers, shorts, skirts, etc.) reference size and fit, for example “baggy pants.” 4 X Active users of the Google Assistant grew 4X over the past year. The U.S. has seen a decline in search for the terms “heels,” “slim fit,” and “bodycon dresses,” while the terms “women's loafers,” “oversized,” and “wrap dresses” are on the rise. The U.K. has seen a decline in search for the terms “velvet blazer,” “dinner jacket,” and “slim fit,” while the terms “linen blazer,” “hoodie-blazer,” and “oversized” are on the rise. India has seen a decline in search for the terms “heels,” “slim fit,” and “bodycon dresses,” while the terms “chappals,” “oversized,” and “wrap dresses” are on the rise. France has seen a decline in search for the terms “heels,” “slim fit,” and “bodycon dresses,” while the terms “ballerina shoes,” “oversized,” and “wrap dresses” are on the rise.
