2019 research review: Satisfying immediacy is often more important than loyalty

of smartphone users expect to get immediate information while using their smartphone.

Nearly half of all shoppers say they confirm inventory before going to the store.

Mobile queries for “best” + “right now” have grown by over 125% in the last two years (e.g., best online sales right now, the best phone out right now, best stocks to invest in right now, best suv lease deals right now).

Mobile searches for “store open near me” (such as, “grocery store open near me” and “auto parts store open near me”) have grown by over 250% in the last two years.

Mobile queries for “Where to buy” + “near me” have grown by over 200% in the past two years (where to buy flowers near me, where to buy stamps near me, where to buy pumpkins near me).

Mobile searches for “on sale” + “near me” (such as, “tires on sale near me” and “houses on sale near me”) have grown by over 250% YOY in the last two years.

Mobile queries that contain "insurance near me" have grown by over 100% in the past two years.

Mobile queries that contain "bank near me" have grown by over 60% in the past two years.

Mobile queries that contain "repair near me" have grown by over 110% over the past two years.