Consumer behavior during the holidays

of holiday shoppers say they are open to purchasing from new retailers.

of mobile shoppers have changed their minds about which retailer or brand to purchase from after searching on Google.

of smartphone shoppers turn to mobile search for ideas about what to buy before heading into stores.

of smartphone shoppers want retailers to automatically surface relevant information on their smartphone when they are inside a store.

of people who search for something nearby on their smartphone visit a related business within a day, and 28% of those searches result in a purchase.

There has been a 1.3X YOY increase in mobile searches for “where to buy/find/get.”