In this year's travel study, we found that leisure, business and affluent travelers rely on digital inputs more than ever before to make decisions. Over 60% of leisure travelers turn to the internet for inspiration, and travelers across segments shop around to secure the best value before booking. Travelers research various components of travel across devices, before and during their trips. This, combined with greater use of online video, means that today's consumers are well-armed with digital technologies throughout all aspects of travel decision-making.
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